The New York Times Co. (S NYT) raised eyebrows among media watchers this morning when it announced that online ad revenue had slid from a year ago.
While the decline was a modest two percent and was accompanied by good news on the circulation front, the drop is still worrisome for a news industry staking its future on digital revenue.
This reveals the delicate balance between print and digital...and how money is always chasing the tail of the content dog.