Amazon is determined to move people to the Kindle platform–no matter the cost(loss underwriting); no matter the consequence for publishers (squeeze them out) and, of course, authors (who can not be paid fairly unless we pay fairly for their works). A story (click here) in today’s New York Times confirms this price as Trojan Horse tactic. By selling the Kindle for less than cost, squeezing the publishers, and creating their own publishing house, they are determined to do for the e-book trade what they did to the small bookstore owner–obliterate them. So, whenever possible–buy local. Don’t go into a bookstore, look at titles and then turn around and buy form Amazon. See this article in The New Publisher’s Journal (click here.) Please note that this written statement is from Jeffrey Scherer and does not represent the view of MS&R Architects.
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