We like Nick Rosen’s idea of replacing “green” with the word “brown.” He believes the word green has been hijacked by manufacturers and diverts consumers from the fact that 98% of all waste is generated outside the home through manufacturing, transportation and distribution. He cites as examples the “green” Barbie doll.
See page 72 of the March issue of “Ode” magazine and his website: off the grid
One Comment
I work for an architect, Ken Gaylord, who is designing zero energy buildings. We have been really walking the walk here and I appreciated Nick’s article about a more meaningful, dimensional reference to the word “green”. I am going brown.
I have quoted him.
Thanks.